"I want to get as many people around the world as possible interacting with the entertainment Sega produces." - Yukio Sugino, director of internal game development at Sega of Japan.

"Our team members have spent long nights trying to make games as fun as they can get them, really valuable experiences. From my standpoint, seeing games like that go unnoticed by people is about the saddest thing I can think of. As a company, we need to bring our newest creations wherever they can go and show people the fun involved with them. This challenge of bring Sega-style play, Sega-style entertainment, Sega-style content to people worldwide is the road Sega needs to tackle going into the future."

Translation of a Famitsu interview with Yukio Sugino from 1up.com. Additional information from that interview can be found in this link